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upgrade your business
Building businesses with creative, sustainable growth
Experience
Reviews
Digital Agencies
Sustainable growth requires a finely tuned go-to-market (GTM) strategy. Whether you're a startup seeking rapid expansion or established and aiming for operational efficiency, Upgrade can help you identify and implement the right solutions to achieve your goals.
Our Expertise
We leverage years of experience and a proven track record to help businesses like yours
- Develop robust ecosystem strategies
- Create forecastable revenue models
- Align internal teams
- Scale your business with confidence
Technologies
Fueling Product-Led Growth: Optimize Your Go-to-Market Strategy
In the dynamic world of digital products, achieving sustainable growth requires a strategic and adaptable go-to-market (GTM) approach. Whether you're launching a new product or seeking to scale an existing one, Upgrade can help you navigate the complexities and achieve your growth objectives.
Our Expertise
We leverage deep industry knowledge and a proven track record to help digital product companies like yours:
- Develop data-driven product positioning
- Build strategic partnerships
- Create a high-performing sales funnel
- Scale your customer success program
Brands
The retail landscape is constantly in transformation. Brands need to embrace digital innovation and forge strategic partnerships. Upgrade helps retail brands navigate the complex world of agency partnerships and technology ecosystems, ensuring you find the perfect match for your needs and goals.
Our Expertise
We leverage deep retail industry knowledge and a proven track record to help brands like yours:
- Identify the right agency partner
- Navigate the technology ecosystem
- Finding your perfect consultant
Sustainable growth requires a finely tuned go-to-market (GTM) strategy. Whether you're a startup seeking rapid expansion or established and aiming for operational efficiency, Upgrade can help you identify and implement the right solutions to achieve your goals.
Our Expertise
We leverage years of experience and a proven track record to help businesses like yours:
- Develop robust ecosystem strategies
- Create forecastable revenue models
- Align internal teams
- Scale your business with confidence
Fueling Product-Led Growth: Optimize Your Go-to-Market Strategy
In the dynamic world of digital products, achieving sustainable growth requires a strategic and adaptable go-to-market (GTM) approach. Whether you're launching a new product or seeking to scale an existing one, Upgrade can help you navigate the complexities and achieve your growth objectives.
Our Expertise
We leverage deep industry knowledge and a proven track record to help digital product companies like yours:
- Develop data-driven product positioning
- Build strategic partnerships
- Create a high-performing sales funnel
- Scale your customer success program
The retail landscape is constantly in transformation. Brands need to embrace digital innovation and forge strategic partnerships. Upgrade helps retail brands navigate the complex world of agency partnerships and technology ecosystems, ensuring you find the perfect match for your needs and goals.
Our Expertise
We leverage deep retail industry knowledge and a proven track record to help brands like yours:
- Identify the right agency partner
- Navigate the technology ecosystem
- Finding your perfect consultant
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Martyn Boddy
Martyn Boddy is a proven operator in ecommerce technology and agency growth strategy. As creator of the Shopify Plus Partner Program, Martyn fundamentally understands how businesses can operate most efficiently to be successful in the commerce ecosystems.
With almost 20 years of experience in covering multiple platforms and geographies, Martyn can quickly identify correct pathways for your business.
Go to Market Planning
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People Enablement
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Structuring Revenue
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Channel Growth
Diagnosis
Discovering your business challenges and opportunity through conversation and market assessment
Prescription
Leveraging deep industry knowledge to identify the most effective path forward
Treatment
Collaborating with your team based on identified needs to put plans into action
Follow up
Monitoring performance, transferring knowledge, identifying next steps
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"Working with Martyn from both sides of the table has always been a pleasure. His patience, curiosity, thoughtfulness and diligent mindset helped us shift our organization’s direction quickly and effectively. His inside out knowledge of the E-Commerce industry and vast personal network helped us fill open positions, connect with more customers and improve our strategic partnerships overnight. Not only did he help us define the path forward but acted as our sherpa along the way, helping us reach our goals sooner."
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"Martyn played a pivotal role in building the Shopify Plus Partner Program as we know it today. His grasp of the commerce ecosystem is truly unparalleled. But what sets Martyn apart is his remarkable ability to approach business challenges with creativity and innovation. That, in my experience, can be an even greater asset than capital."
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"Martyn's relentless curiosity and unflinching candor set him apart. Across diverse contexts, he cuts through the noise, focusing on what truly matters. His ability to ask the questions you didn't know you needed to answer, delivering guidance that's both timely and transformative. Whether growing a business or navigating challenges at scale, his insight and creativity are game-changing. Few possess his industry wisdom and ability to bring out the best in others. Highly recommended."
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"Martyn has been an incredible strategic advisor, offering unparalleled insights into the market and ecosystem. His knowledge and forward-thinking approach were instrumental in helping us navigate the complexities of expanding into the USA. If you want impactful outcomes use Upgrade."
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“Martyn has an incredible ability to connect the dots across agencies, technologies, and clients, giving him a truly unique perspective on how the ecommerce industry works as a whole. His insights and strategic guidance have been invaluable in helping us revamp our partnerships motion at Third and Grove. He doesn’t just offer advice—he helps you think critically and strategically about what really matters, guiding you to decisions that drive meaningful outcomes. And as an added bonus he knows everybody in this space.”
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